Ghana sports wagering is on the up according to African Business Correspondence Magazine 'Ventures Africa'. Ghana among the leading lights in African organization and GDP is witnessing a popular birth of managed and licensed sports wagering in accordance with its nationwide laws. Over the past 18 months Ghana has approved 5 sports betting operators to use chances and pool services to its citizens, operations are fully legal and controlled by the Ghana Gaming Commission.
Ghana Lottery service has actually had fantastic coverage and custom with Ghanaian including weekly lottery draws on TV, and kiosk/retail operations in the bulk of stores. However in the last 2 years the country has seen a boost in betting and appeal of sports betting. This popularity has been driven by the interest in European football of the Ghanaian people who routinely view matches of various popular European football leagues.Operators in this area include such trademark name as Premier Betting, Supabet, SafariBet and Mybet Africa. Africa Gaming and Entertainment Limited who run Safaribet presently run 4 betting stores in the capital Accra after six months of introducing in the regions and use 140 personnel. Chief Executive of Safaribet Ghana, Halit Karabashoglu described "also we wish to partner with small companies for franchising in order for them to grow and also employ others".
Not all effects of increased appeal of sports wagering have been positive, the local Ghana football league has subsided and sports fans prefer to watch European matches every weekend instead. However mybet Africa are wanting to tackle this issue by offering chances on Ghana top department matches Kwaku Ohemeng Adjei, CEO of mybet Africa - Since we pertained to the market, we have included the Ghanaian Leagues in it, so regarding offer it more of a local content".
The effect of sport betting is not only noticeable through offline wagering, digital channels are popular for wagering too. Ghanas take up of cheaper mobile phones and strong internet provision means that positioning of wagering through digital verticals is on the up. Subscription and use of mobile phones is on the up 100% year on year, and mobile phones are becoming popular with an increasing middle class in Ghanas comprise. In February 2013 Recognition Limited, released an unique Mobile betting product called 'Dreambet' to tap into the growing web use among customers.
Offline wagering in wagering shops is still the most popular method for Ghanian punters to position their wager. Online operations suffer due to complex payment processing treatments in the area. The increased appeal in sports betting has actually not lacked its critics as some have actually commented that it will have negative impacts on Ghanas unemployed and youth.
