Piers Morgan satirized his rocky relationship with previous Tottenham chairman Lord Alan Sugar in a new marketing campaign designed to raise awareness for prostate cancer screening.
The renowned Arsenal fan has actually been involved in a variety of public spats with his North London derby rival, most just recently taking goal at The Apprentice star's age on his birthday in March.
But Morgan was content to play their controversial social networks relationship for laughs in help of an excellent cause, with the broadcaster taking part in Paddy Power's newest project in aid of Prostate Cancer UK.
In the brief clip, Morgan can be seen exchanging fictitious messages with Sugar, who appears to have 'sent' him a message reading: 'You'll still bottle the league'.
On the heels of Arsenal's 4-1 knocking of Spurs at the Emirates earlier this season, Morgan appropriately reacted: 'North London is red'.
Morgan was then tracked en path to a prostate screening appointment, at his controversial finest as he spat out sausage rolls when he discovered they were vegan, and handing out copies of his book 'Woke Is Dead' in a medical professional's waiting room.
No need for a finger up the bum - a simple PSA blood test is all you require to check for the early indications of Prostate Cancer.
Not all pricks are intolerable, @piersmorgan.
Check your risk here: https://t.co/xhoX9KyZZn
18+|GambleAware|@ProstateUK pic.twitter.com/o8is0u5pEm
- Paddy Power (@paddypower) December 17, 2025
Piers Morgan satirized his combative relationship with Tottenham fan Lord Alan Sugar in a new advert
The broadcaster functions in the project to raise awareness about the ease with which guys can be evaluated for the early signs of prostate cancer - to humorous effect
The advert then showed Morgan being amazed by the ease with which prostate-specific antigen (PSA) blood test can be performed, after initially expecting 'a finger up the bum'.
A PSA blood test is instead used to look for early symptoms of prostate cancer, and other conditions such as bigger prostate or infection, by determining a protein made by the prostate gland.
In a quote to urge more guys to examine their threats with basic early detection tests, the advert stresses that 'it's just a blood test' - before cheekily telling Morgan that 'not all pricks are excruciating'.
Paddy Power has a long-running relationship with Prostate Cancer UK, and has actually mainly utilized the platform of the World Darts Championship - which the bookmakers sponsor - to more support the cause.
At the start of this month, the business revealed that they would be distributing 10,000 dartboards to fans who contribute to Prostate Cancer UK through the Darts of Destiny JustGiving page.
Lord Alan SugarTottenham HotspurPiers Morgan
